"The sparrow is in flight to signify a sense of hope. Although this is a positive trait, as an artist I couldn't ignore the heavy emotional content that is being addressed in Missing. I wanted to honour this by portraying a woman in the body of the sparrow to represent all those missing and murdered. As you can see, her eyes are closed, which alludes to sadness. The colours used in the design are traditional Northwest Coast colours, red and black." - Kelli Clifton, logo designer and artist