Minimum was founded in 1997 as a retail store in the city of Aarhus in Denmark but quickly developed into an independent brand. Minimum is a well-established brand and available in several retailers and showrooms across Europe and Canada. Minimum creates several annual collections and we pride ourselves in selectively picking out just the right designs and fits for each collection. the philosophy is to create eclectic, Scandinavian fashion products of sublime quality – always at the right price. We produce both the versatile classics for the basic wardrobe and the unique, eye catching styles that are perfect for those special occasions.