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ROLLA's were born out of Australian vintage denim and it’s from here that they formed their philosophy: warm, vintage inspired jeans with a modern classic look.

They're all about keeping it simple. Clean lines and classic details which include their signature back pockets and the best fabrics to ensure that Rolla’s jeans have the ultimate fit and style.

They use premium fabrics and organic or recycled yarns where possible. Their laundry is reducing harmful chemicals and recycling water as we focus on a more sustainable way of making jeans.

they are fit experts who collectively have decades of denim expertise under their belts and they work hard to bring you the most flattering fit, authentic washes and hopefully, your new favourite jeans.